The Problem Of Outdoor LED Advertising Big Screen And The Road Of Future Development

- May 18, 2019-

LED full-color display manufacturers and display industry insiders are very clear that since the development of led full-color display, the discussion on the "light pollution" of LED display has not disappeared. At present, domestic regulations on this aspect only exist in the glass curtain wall in Bailiang pollution, but there is no clear regulation on artificial chalk and color light pollution. However, the color light pollution is determined to cause discomfort to the crowd, and the large area of the outdoor LED advertising large screen is naturally the focus.

When designing the display screen, outdoor advertising led display operators should also consider the prevention and control of light pollution. In order to further standardize the healthy development of China's outdoor LED advertising screens, China's outdoor LED advertising screen manufacturers should pay more attention to the improvement in the technical field. With the use of various "high-precision" technologies, the birth of small outdoor spaces and the control system have greatly improved, making the outdoor field enter the high-end commercial market.

 In addition, it should also closely integrate the current hot topics such as “sharing economy”, fully and rationally allocate resources, and make outdoor advertising screens more rationally utilized in a wider range, thus reducing the problem of large screen vacant.

 The LED display industry in the future contains unlimited business opportunities and potential. The rapid development and wide application of the “shared economy” in the field of LED display will also be inevitable. Moreover, with the further integration of LED display and the latest cutting-edge technology VR/AR, naked eye 3D, face recognition, interaction, etc., let us also determine that the future prospects of outdoor LED advertising big screen is immeasurable.

 At present, various industries and various fields have been implanted with the concept of “intelligence”, and the use of intelligent models in the field of outdoor LED advertising screens is also the trend of the future. The change from quantitative change to qualitative change will not only bring huge development opportunities, but also indicate the future direction of industrial development for emerging manufacturing industries including LED industry. Therefore, the outdoor large screen as the primary image to understand and penetrate a city, the majority of outdoor LED advertising screen manufacturers have more responsibility and obligation to improve the outdoor display market. In the future, outdoor LED advertising screens will inevitably move toward a broader and more high-end direction. Recommended reading: What is the main reason for the price of led display?


According to the data of relevant institutions, the average weekly arrival rate of outdoor LED display media is 61.8%, the average weekly business circle arrival frequency is 3.8 times, and the monthly average arrival rate is 79.3%. 30% of the audience actively pay attention to outdoor LED display media. The average audience stayed in the target for 15.1 seconds. It is not difficult to see from the above data that the LED full-color display screen is a relatively stable and repeatedly exposed audience, which plays a very important role in the effective transmission and understanding of information.


The outdoor LED advertising screen has been developed to date, and it has been nearly a decade. With the concept of commercial agglomeration effect step by step. They are also important for the mission of LED advertising displays to showcase the image of the city.


Outdoor media advertising is not only a manifestation of urban economic and commercial prosperity, but also a microcosm of urban culture. They carry the combination of brand name, logo, culture, etc., and have a significant impact on the branding of communication. Undoubtedly, the outdoor advertising LED big screen is now just the darling of the new media communication industry.