LED Automotive Lighting Penetration Increases, Ronda Strengthens Front-loading Market Layout

- Jan 21, 2020-

In 2018, European and American international automakers have automatically turned on the daytime running light function in new-style cars to reduce the accident rate. However, the trend of LED lights has become a major trend. In addition, active steering heads in advanced driver assistance systems (ADAS) Both LEDs (AFS) and automatic headlight system (ADB) have introduced LEDs one after another, so they also drive the penetration of LED lights in vehicles.

According to the latest "2019 Global Automotive LED Regional Market Analysis Report-Passenger Cars and Logistics Vehicles" released by TrendForce LED Research (LEDinside), although the instability of the global economic situation continues in 2019, new energy vehicles still present With the rapid growth trend, it will continue to be the main driving force for automobile sales growth in the future.

According to Lin Zhengxian, an industry analyst of the Optoelectronics Association, the strongest growth force in 2020 is the headlights, fog lights and brake lights of the aftermarket (AM). Lin Zhengxian further believes that under the unified specifications of product dimensions, connectors and traditional light sources, the lamp maintenance market will drive users' willingness to replace LED headlights.

Longda Electronics has also made significant R & D achievements in the automotive LED front-loading market layout in recent years. Last year, it exposed 240 LED matrix light source module products for the first time at the Shanghai International Auto Light Show, and matched optical lens lamps and CCD lenses. Detects oncoming vehicles and dynamically adjusts the headlight irradiation area to become the light source of the ADB (Adaptive Driving Beam) intelligent headlight system. I-Mini RGB LED modules are introduced in Mini LED automotive products for dashboard displays and rear lights. Lin Zhengxian pointed out that Longda is actively planning the front-loading market, and has strategic alliances with Cree in the United States. It has launched various integrated photovoltaic modules and passed the certification of mainland car manufacturers. Last year, it also cooperated with Taiwan-based car light manufacturers to provide picture lights and tail lights. Lin Zhengxian said that Ronda's total revenue in 2019 was NT $ 9 billion, although it was 18% lower than last year's revenue, but the automotive LED's overall business operating proportion increased by 2% last year, and its revenue was about NT $ 300 million.

As the penetration rate of standard OLED headlights is currently less than 15% for global automakers, and the introduction of applications in interior lighting (reading lights), exterior direction lights, fog lights, tail lights and other fields, LED lighting will be very optimistic about Long-term development of vehicles. However, because the automotive supply chain is relatively closed and requires long-term technical and product verification, it takes about 5 years of hard work to have the opportunity to enter. The relative threshold is relatively high, but as long as it enters the depot supply chain, the cooperation relationship can last for more than 10 years. In 2018, a Taiwanese factory has squeezed into the top ten global automotive LED revenues. The market is rumored that Ronda is expected to successfully enter Japanese and Korean auto manufacturers this year, which will drive this year's automotive LED revenue growth and successfully squeeze into the global top Ten ranks will continue to observe.